Patient-Outreach Recruitment as a Potential Recruitment Strategy
MUSC defines patient-outreach recruitment (POR), also known as cold-contact recruitment, as when an individual is contacted by someone they do not know and the contact is unexpected. Applied to clinical research, MUSC considers POR to be when a patient is contacted by a study team and neither the Principal Investigator (PI) nor the Co-Investigator (Co-I) is a member of the patient’s clinical care team, regardless of the method of communication.
A PI or Co-I of a research study (or their delegated study team members) contacting his/her own clinical patients about participating in a research study is NOT considered POR. It is important to note that POR may not be an appropriate recruitment strategy for all studies. The local IRB will determine the allowability of POR as a recruitment method on a study-by-study basis. As with any other recruitment method, the IRB must approve POR as a recruitment method, as well as any language/scripts used in the various methods of contact. In addition to IRB approval, any studies utilizing POR must follow all MUSC POR guidelines and processes. For more information about potential strategies for research recruitment, please see the MUSC Institutional Review Board's (IRB) Recruitment of Research Participants policy (HRPP Section 7.8). Please note: If you have difficulty opening the policy, close your web browser and try again.